May 24, 2026, an auspicious day full of fresh prospects. The groundbreaking ceremony of DOF Mile Fruit Processing factory was grandly held in the rich land of Mile, kicking off the company's strategic upgrading and high-quality industrial development.
Under the theme of opening a new strategic chapter and consolidating fruit industry foundations, the event marks the groundwork of a modern smart factory. It also stands as a vital move for DOF to root itself in Yunnan, focus on berry business and march toward global markets.
Unite Government and Enterprise, Jointly Draw Revitalization Blueprint
The project thrives with local support, and industrial revitalization takes root in this land. At the ceremony, Secretary Yang Jinkun delivered a speech with high expectations for the project. He hoped the enterprise would settle locally and develop real industries, drive rural progress and boost regional economy through practical efforts, so as to jointly create a bright revitalization prospect.
Stay True to Original Aspiration, Pursue Global Vision
Mr. Chen Ziwu, Chairman of DOF, reviewed the company's original aspiration and mission: to lead sound industrial development and deliver wholesome and delicious fresh fruits to consumers. The enterprise aspires to build a world-famous fruit brand, adheres to the development philosophy of co-construction, co-creation and shared benefits, and strives to build an industrial ecosystem where practitioners can realize self-worth and fulfill dreams.
Chen Ziwu stressed that the groundbreaking of DOF Mile Fruit Processing Plant is a vital part of the corporate strategic layout, and a key step focusing on high-end berry sector and blueberry core category.
Leveraging Mile's superior geography, climate and industrial resources, the company will establish a professional and standardized blueberry processing system, and improve the whole industrial chain covering origin selection, intelligent sorting and grading, quality control and global sales.
He stated confidently: "Upholding the brand spirit of pursuing lofty aspirations and forging ahead bravely, we will bring premium Yunnan berries to nationwide and global markets."
Technology Empowers, Intelligence Drives Industrial Upgrading
Dr. Lin Long, a leading expert on smart agriculture, was invited to deliver a speech. He holds multiple prestigious positions including Deputy Director of the Agriculture and Rural Affairs Committee of the China Democratic National Construction Association, Director of China Fisheries Association, CCTV Rural Revitalization Observer, postgraduate supervisor and visiting professor at numerous universities.
With years of in-depth engagement in smart agriculture, he authored Smart Agriculture: Technology Fuels Agricultural Revolution. As a highly influential practical expert in the domestic industry, he shared insights on smart farming, digital production, intelligent quality inspection and industrial upgrading, offering professional guidance and cutting-edge ideas for DOF’s intelligent, standardized and international development.
Sincere Worship and Blessing for the Land
Following Dr. Lin Long’s sharing, a simple yet solemn blessing ceremony was held. Chen Ziwen, co-founder of DOF, presented incense, grains and fine wine to the land on behalf of all staff.
All attendees showed reverence for nature, praying for safe construction and prosperous industry. Three bows were made for solid foundation, peace and harmonious neighborhood. The sincere wishes bless all constructors safety and health, and secure the long-term prosperity of Mile Processing Plant.
Groundbreaking Ceremony Marks New Journey
At the auspicious moment, amid warm applause and salutes, DOF staff, village officials and distinguished guests jointly shoveled soil for the foundation laying. The smart processing plant officially broke ground. This moment embodies commitment and responsibility, and faithfully fulfills the vision of opening a new strategic chapter and consolidating industrial foundation.
The launch of the new processing plant marks a pivotal milestone in the development of DOF Fruit Industry, symbolizing the company’s official entry into a new phase of full industrial chain integration and branded operation. Moving forward, DOF will adhere to a development philosophy rooted in quality, empowered by technology and oriented toward globalization. It will leverage intelligent production to ensure consistent quality control and build an internationally competitive brand with solid industrial strength. Starting from Yunnan, focusing on in-depth berry industry cultivation and expanding toward the global market, DOF will work hand in hand with rural communities, industry peers and the times to write a new strategic chapter for the high-quality development of China’s fruit industry.
